Privacy Policy

Updated 8th May 2024

Introduction

Welcome to Aptiserve.com (the “Website”), owned and operated by Aptiserve Group Ltd, a business consulting agency registered on Companies House in the United Kingdom. At Aptiserve group ltd, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

This Privacy Policy (“Policy“) explains how Aptiserve Group ltd. (“we“, “our“, or “us“) processes Personal Data of individuals who use our services, including our platform, websites (e.g., aptiserve.com), mobile applications, and other online services (jointly, the “Services“). This Policy also explains your rights and choices about how we use your Personal Data, including how you can access or update certain information about you.

In this Policy, “Personal Data” means any information relating to an identified or identifiable individual, such as an individual’s name, address, telephone number, or email address.

We act as a service provider/processor for those relationships and our use of that data is governed by our customer agreements. The customer will be responsible for there own data handling.

Categories of Personal Data We Collect:

(a) Personal Data You Provide to Us.

Categories of Personal Data We Collect:

(a) Personal Data You Provide to Us:

Contact Details: To register for our services, we require you to provide contact details such as your name, email address, phone number, and address, as well as your preferences for contact. These details help us manage your account and deliver our services effectively.
Business Information: When you engage with us for website development, ad campaigns, or lead generation, we might need detailed information about your business. This could include your company’s sector, size, target market, and specific goals for our services.
Feedback/Communications: When you communicate with us directly or express interest in our services, we collect information such as your name, email address, the contents of your messages or attachments you may send, and any other information you choose to provide. This data helps us address your needs and enhance our service offerings.
Payment Details: For the subscription to our paid services or receipt of payments, our third-party payment processor collects and processes your payment-related information. This includes your name, email, billing address, and payment method details such as credit/debit card or banking information. For more details on how your payment information is handled, please refer to our payment processor’s privacy policy.
Campaign Data: When you use our services to run advertising campaigns, we may collect data relating to the campaigns’ performance, including metrics like engagement rates and conversion statistics. This data is crucial for refining future campaigns and maximizing ROI for your business.
Lead Generation Data: For services aimed at generating leads, we may collect and process information on potential leads, such as contact details and demographic information, which is essential for tailoring our approach to suit your target audience.

(b) Personal Data We Collect Automatically From You and/or Your Device.

Location Information. When you use our Services, we infer your general location information, for example by using your internet protocol (IP) address.
Device Information. We receive Personal Data about the device and software you use to access our Services, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations and versions, device identifiers, mobile advertising identifiers, and push notification tokens.
Usage Information. We receive Personal Data about your interactions with our Services, such as the content you view, the actions you take or the features with which you interact when you are using the Services and the dates and times of your visits.
Information from Cookies and Similar Technologies. We and our third-party partners collect information using cookies, pixel tags, SDKs, or similar technologies. Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. Where the term “Cookies” is used in this Policy, this includes both cookies and similar technologies. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.

The information collected via Cookies may include information such as unique identifiers, system information, your IP address, web browser, device type, and the web pages that you visit just before or just after you use the Services, as well as information about your interactions with the Services, such as the date and time of your visit, and where you have clicked.

Strictly Necessary Cookies. Some Cookies are strictly necessary to make our Services available to you, for example, to provide login functionality or to identify bots who try to access our website. We cannot provide you with the Services without this type of Cookie.
Analytics Cookies. We also use Cookies for website and app analytics purposes to operate, maintain, and improve our Services. We may use our analytics Cookies or use third-party analytics providers to collect and process certain analytics data on our behalf. In particular, we use Google Analytics to collect and process certain analytics data on our behalf. Google Analytics helps us understand how you engage with our Services. You can learn about Google’s practices by going to how you engage with our Services. You can learn about Google’s practices by going tohttps://www.google.com/policies/privacy/partners/

Marketing Cookies. We and our third-party partners use Cookies to help us and our advertisers show you relevant advertising, as well as to present ads to you on sites that are not owned or operated by us to promote our services, articles, or events. The Cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously re-appearing.

(c) Personal Data We Collect from Third Parties

Information from Third-Parties.We collect publicly available information from third-party sites to enable the training of our models and systems. We may also work with third parties directly to collect information to enable the training of our models and systems.
Third-Party Logins. If you choose to register or log in to our Services using your account with third parties, we receive Personal Data about you from such third parties, such as your name, email address, username, and profile picture.

In some cases, we need to collect your Personal Data to provide you with our Services. In these cases, if you choose not to provide the requested Personal Data, you may not be able to use our Services. We will tell you if providing Personal Data is required by law or under a contract and what are the consequences of failing to provide it.

Purposes and Legal Basis for Processing:

Depending on the country in which you are located, we will only process your Personal Data based on a valid legal ground. The table below describes the purposes for which we process your Personal Data and the legal grounds.

Purpose	Description	Legal ground (where required under applicable law)
Providing the services	We may process your Personal Data to provide the Services you request from us, as described in the applicable Terms of Service	The processing is necessary for entering into, or performance of a contract to which you are a party

Personalising your experience	We may process your Personal Data to personalise your experience when you access our Services, including suggesting content and features that could be of interest to you	We, or a third party, have a legitimate interest in using your Personal Data for the purpose of personalising your experience
Communicating with you	We may process your Personal Data to communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to your comments and questions.	The processing is necessary for entering into, or performance of a contract to which you are a party
Billing and accounting	We may process your Personal Data to handle any payments from you or to you as described in the applicable Terms of Service, including keeping records of payments	The processing is necessary for entering into, or performance of a contract to which you are a party
Preventing fraud	We may process your Personal Data to protect against and prevent fraud, and protect against malicious, deceptive, fraudulent, or illegal activity, including to prosecute those responsible for such activity	We, or a third party, have a legitimate interest in using your Personal Data to protect against and prevent fraud
Safety	We may process your Personal Data to safeguard our platform and services, and to ensure security and safety	We, or a third party, have a legitimate interest in using your Personal Data to ensure security and safety
Providing technical support	We use Personal Data to provide technical support, including diagnosing and resolving any issues you report	The processing is necessary for entering into, or performance of a contract to which you are a party
Understanding usage	We may process your Personal Data to understand the usage of our Services, to understand trends and preferences, to improve and repair errors in the Services, and to develop new products, services, features, and functionalities. This includes the use of tools to look at clicks, data or text entered, and the pages you visit	We, or a third party, have a legitimate interest in using your Personal Data for the purpose of understanding usage
Aggregated Data Generation	We may process your Personal Data to generate anonymised or aggregate data that we may use for any lawful purposes such as to publish reports	We, or a third party, have a legitimate interest in using your Personal Data to generate anonymised or aggregate data
Administrative and legal	We may use your Personal Data to address any administrative or legal issues pertaining to the Aptiserve group Ltd including but not limited to intellectual property infringement, defamation, rights of privacy issues, to enforce our Terms of Service, or as necessary to establish, exercise or defend our legal rights	We, or a third party, have a legitimate interest in using your Personal Data to address administrative and legal issues
Compliance	We may process your Personal Data for compliance with legal obligations to which we are subject, for instance, to comply with accounting and tax rules, or as mandated by a court order, judicial process, or governmental agency	We need it to comply with a legal obligation, for instance, to comply with a court order
Research and development of AI models	We may process your Personal Data to research, develop and improve our AI models	We have a legitimate interest in using your Personal Data for the purpose of research and development of AI models
Other purposes	If we intend to use your Personal Data for other purposes, we will provide specific notice at the time the Personal Data is collected	Please consult the relevant specific notice

We only rely on our or a third party’s legitimate interests to process your Personal Data when we determine that these interests are not overridden by your rights and interests. When we are using your information because we or a third party have a legitimate interest to do so, you may have the right to object to that use at any time.

Data Recipients:

Your personal data may be shared with:

Affiliates. We may share any Personal Data we receive with our current or future affiliates for any of the purposes described in this Privacy Policy.
Vendors and Service Providers. We may share your Personal Data with third-party vendors and service providers who provide services such as website hosting, data analysis, advertising, information technology and related infrastructure provision, customer service, email delivery, auditing, and payment processing.
Other Users. We may share your Personal Data with other users if you instruct us to do so, for instance, You have agreed that your are happy to use your company as an example case study to showcase promote and explain how this service has benefitted your business.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your Personal Data with law enforcement agencies, regulatory bodies, and public authorities or pursuant to the exercise of legal proceedings if we believe doing so is required or appropriate to (a) comply with law enforcement requests and legal process, such as a court order or subpoena; or (b) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your Personal Data may occur if you use our Services to create any objectionable content.
Merger, Sale, or Other Asset Transfers. We may disclose your Personal Data to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.
Consent. We may also disclose your information with your permission.

Data Transfers:

Our Services are hosted in the United States. If you choose to use our Services from a different jurisdiction, you are transferring your Personal Data outside of your jurisdiction and into the U.S. for storage and processing. Please note that the data protection laws in your jurisdiction may be different from the laws applicable in the U.S.

If you are located in the European Economic Area, the United Kingdom or Switzerland (“Europe“), we transfer your Personal Data outside of Europe to other countries, including to the U.S. We apply appropriate protections when we transfer your Personal Data to such countries, including by transferring Personal Data to countries which have been found to provide adequate protection by the competent authorities as appropriate (e.g., see the list of countries subject to an adequacy decision by the European Commission here), using contractual protections for the transfer of Personal Data, or transferring to recipients who have certified to participate in the EU-U.S. Data Privacy Framework, or adopted binding corporate rules. For more information about how we transfer outside Europe, or to obtain a copy of the contractual safeguards we use for such transfers, you may contact us using the contact details indicated in the “Contact Us” section below or email aptiserve@gmail.com

Data Retention:

We take measures to delete your Personal Data or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it unless we are required or permitted by law to keep this information for a longer period. When determining the specific retention period, we consider various factors, such as the type of service provided to you, the nature and length of our relationship with you, and mandatory retention periods provided by law and any relevant statute of limitations. We keep records for tax purposes for 6 years.

Your Rights:

Depending on where you are located or reside, you may have certain rights regarding the Personal Data we maintain about you and certain choices about what Personal Data we collect from you, how we use it, and how we communicate with you.

You may request access to and receive information about the Personal Data we maintain about you, and update and correct inaccuracies in your Personal Data. Most of your Personal Data can be accessed and corrected by logging into your account and accessing your account settings. For access to all of the Personal Data that we maintain about you, you may contact us using the contact details included at the end of this Policy.
You may request to opt out of our use of your Personal Data for training or have your account information deleted by submitting a request to aptiserve@gmail.com
You may request to close your account, and delete your Personal Data associated with that account, by submitting your request or by contacting us by using the contact details included at the end of this Policy.
If you receive a commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt out from receiving commercial emails and any other promotional communications that we may send to you from time to time, by emailing aptiserve@gmail.com
If you use one of our mobile applications, with your permission, we may send push notifications to your mobile device. You can deactivate these notifications at any time by changing the notification settings on your mobile device.

Please be aware that if you opt out of receiving commercial emails from us or otherwise modify the nature or frequency of promotional communications you receive from us, it may take some time for us to process your request and you may receive promotional communications from us that you have opted out from during that period, to the extent permitted by applicable law. Additionally, even after you opt-out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding our Services.

Depending on where you are located or reside, you may have additional rights as described below:

You may restrict or object to the processing of your Personal Data, have the information anonymised or deleted, as appropriate, or exercise your right to data portability to easily transfer your Personal Data to another company. In addition, you may also have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work, or where an incident took place.
You may withdraw any consent you previously provided to us regarding the processing of your Personal Data at any time. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdraw your consent.

You may exercise these rights by emailing us at aptiserve@gmail.com. Please email you would like to exercise in the subject (e.g., “Withdraw my Consent”) and note the state or country in which you reside in the form. Before fulfilling your request, we may ask you to provide reasonable information to verify your identity. Please note that applicable law may provide for exceptions and limitations to each of these rights.

Your Cookie Choices

Depending on the country in which you are located, you may be asked to provide your consent for our use of Cookies (except for strictly necessary Cookies). In addition, you have the following choices concerning the use of Cookies.

Browser Settings. Many web browsers allow you to manage your preferences relating to Cookies. You can set your browser to refuse Cookies or delete certain Cookies. You may be able to manage other technologies in the same way that you manage Cookies using your browser’s preferences. Please note that if you choose to block all Cookies, doing so may impair the use of our Services.
Google Analytics Opt-out. To opt out from Google Analytics’ use of information collected on the Services through Cookies, you can download the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

Third Party Advertising Companies’ Opt-Out.We work with third party advertising partners to show you ads that we think may interest you. If you do not wish to receive personalised ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalised ads from member companies. You can access any settings offered by your mobile operating system to limit ad tracking.

Third Parties:

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.

Security:

We implement reasonable security measures to secure and protect your Personal Data. We note that, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information, to the extent permitted by applicable law. We do perform DPIA’s A DPIA is a process designed to help you systematically analyse, identify and minimise the data protection risks of a project or plan. It is a key part of your accountability obligations under the UK GDPR once you sign up to our services we will implement a DPIA for your given project.

Children’s Privacy:

We do not knowingly collect, maintain, or use Personal Data from children under 18 years of age, and our Services are not directed to children. If you believe that we may have collected any such Personal Data on our Service, please notify us at sales@aptiserve.com

Updates to this Policy:

We may periodically update this Policy. If there are significant changes, we will notify you in advance or as required by law.

Contact Us:

For any questions regarding this Policy or to exercise your rights, please contact us at aptiserve@gmail.com Aptiserve Group Ltd

Additional information: U.S. States

If you are a resident of certain U.S. states, including California, Connecticut, Colorado, Utah, Virginia, Oregon, Montana, or Texas, there are additional disclosures and certain additional rights regarding your Personal Data, as described below. The rights available to you will depend on the laws in the state where you live.

Sale of Personal Data, Sharing for Cross-Context Behavioural Advertising, and Targeted Advertising

When we share Personal Data through our marketing cookies or with vendors that provide advertising services to us, that is considered a sale or sharing for cross-context behavioural advertising or targeted advertising under certain U.S. state privacy laws. You can opt out of the sale of your Personal Data, including the sharing of your Personal Data for targeted or cross-contextual behavioural advertising by submitting an email to sales@aptiserve.com

The following types of Personal Data may be processed for purposes of targeted advertising, and may have been “shared” or “sold” in the 12 months prior to the last modified date of the privacy policy:

Online Identifiers: IP address; unique identifier.

Each category of Personal Data listed above is “shared” with or “sold” to the following third parties in connection with our marketing activities:

Advertising vendors (e.g., affiliate marketing companies, tracking technology providers)
Parties to a corporate transaction (e.g., if we are involved in the purchase, sale, lease, or other acquisition of our systems containing personal information)

We do not have actual knowledge that we “sell” or “share” personal information of individuals under the age of 16.

Do Not Track. Our websites and apps are not designed to respond to “do not track” requests from browsers.

Deidentified Information. To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

Sensitive Personal Information. In the U.S., there may be instances where we may process information that is considered “sensitive personal information,”

Your U.S. privacy rights

In certain U.S. states, in addition to the rights in Section 7, you also have the following rights:

You may opt-out of targeted advertising, including the sale or sharing of your Personal Data. When we share Personal Data through our marketing cookies or with vendors that provide advertising services to us, that is considered a sale or sharing for targeted advertising under certain U.S. state privacy laws. You can opt out of the sale of your Personal Data, including the sharing of your Personal Data for targeted or cross-contextual behavioural advertising.
Right to Appeal. You have the right to appeal a decision to not take action on a request.
Non-Discrimination. You have the right not to be discriminated against for exercising the rights above.

In those states where it is applicable, you or your authorized agent may submit a request to exercise any of the above rights.

For Our California Residents

California Notice

CATEGORIES OF PERSONAL DATA	DETAILS
Categories of Personal Data	We collect the information described in Section 1 Categories of Personal Data We Collect.
Sources of Personal Data	Our Sources of Personal Data are you, your browser, publicly available information on third-party sites, and third parties you use to log-in to the Services.
Purpose of Collecting Personal Data	We use Personal Data as described in Section 2 Purposes and Legal Basis for Processing
Categories of Personal Data Sold/Shared	Online and/or device identifiers
Third Parties Sold to	Advertising Vendors
Retention Period	We retain Personal Data as described in Section 5 Data Retention

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and the revised Privacy Policy will be effective immediately upon posting.

By using our Website, you consent to the terms of this Privacy Policy.